PON is useful as access to marketing Papuan crafts

PON is useful as access to marketing Papuan crafts

The implementation of the 2020 National Sports Event (PON) in Papua will take place in October. One of the locations that will host the Games is Mimika Regency. Preparation continues to accelerate in all aspects, including marketing.
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Mimika Regency Cooperative and SME Office Head, Ida Wahyuni, said that her office had prepared various souvenirs to be marketed. Starting from noken (traditional bag of Papuan people) combined with embroidery of PON. Then, there are shirts, glasses, tumblers, scarves, pins, hats, and even umbrellas.
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"In this PON moment, we market souvenirs, there are two noken concepts from two tribes originating from Mimika Regency. We want to highlight the local wisdom here. Then there are other souvenirs T-shirts, glasses, tumblers, scarves, pins, hats, umbrellas. Everything is related to PON, "said.
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Ida, who also serves as the Coordinator of PB PON 2020 Marketing Division Sub Mimika, explained that Noken was chosen as a souvenir because the bag was unique to Papua. Noken is made from the type of grass and bark. It takes about two weeks to a month in the process.
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"Noken has a very meaningful philosophy, yes. This is a traditional craft, made in groups. Made from grass and bark. The manufacturing process takes about two weeks to a month, "said Ida.
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Ida hopes that this souvenir will have a positive impact on the economy in Mimika. For Noken, called Ida, it will be marketed at varying prices. Starting from Rp 350 thousand to Rp 3 million. While souvenir accessories, also bervarisi. Marketed at Rp 35 thousand to Rp 500 thousand.
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"At the end of February, it will be marketed. Sales will be in supermarkets, shop houses, in exhibitions, in every venue, to the airport. For online, it is being prepared. We provide around two thousand souvenirs. Target, hopefully it will be sold out, "Ida hoped.
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At this meeting, Deputy Minister of Sport Culture Kemenpora, Raden Isnanta saw the souvenir firsthand. Isnanta also had the opportunity to try noken. He looks very enthusiastic.
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"This is very good, part of introducing culture. We are optimistic, the PON in Papua will be successful, smooth and safe. We support that, make a positive impression on the guests who attend later. Promote culture here, to tourist portraits. Success in becoming a host, also a success in achievement, "Deputy Isnanta said.